{"title":"Hair Care","description":"\u003ch3\u003eThe Shampoo\u003c\/h3\u003e\n\u003cp\u003eThe Shampoo is our hero: a daily-use, gentle cleanse designed for people who care what actually touches their scalp and hair.\u003c\/p\u003e\n\u003cp\u003eFormulated with premium, carefully chosen ingredients, The Shampoo supports a healthy scalp environment and helps hair look thicker, fuller, and more resilient over time. We skip common irritants and harsh detergents, relying instead on mild, modern surfactants, soothing botanicals, and scalp-friendly humectants so you can wash every day without worrying about dryness, itch, or flare-ups. We rely on scientific publications and data to create a product that we would use ourselves.\u003c\/p\u003e\n\u003cp\u003eEvery ingredient has a job, and every one is listed in plain language. No mystery “fragrance,” no hidden colorants, no trendy add-ins that don’t earn their place. Our minimal avoids fads and unnecessary chemicals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping natural oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports a calm, balanced scalp to stimulate healthy hair growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps hair feel stronger, smoother, and easier to detangle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for daily use and for sensitive or irritation-prone scalps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it’s different\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTransparency first:\u003c\/strong\u003e every ingredient, clearly listed and explained in simple terms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLow-irritation by design:\u003c\/strong\u003e formulated to avoid common allergens and harsh preservatives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium actives:\u003c\/strong\u003e targeted ingredients to nourish scalp and hair, not just foam and fragrance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eClean, not “chemical-free” marketing:\u003c\/strong\u003e science-backed, straightforward formulas instead of buzzwords\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair, focusing on the scalp. Massage gently for 30–60 seconds, then rinse thoroughly. Use daily or as often as needed, followed by The Conditioner to complement the oils and botanical extracts in The Shampoo.\u003c\/p\u003e\n\u003cp\u003eThe result: hair that feels clean and light, a scalp that feels comfortable, and a routine that matches your values—simple, honest, and thoughtfully made.\u003c\/p\u003e","products":[{"product_id":"the-shampoo","title":"The Shampoo","description":"\u003cp\u003eThe Shampoo is a botanical driven, purposefully made gentle cleanser designed for daily use to nourish your scalp and allow for fuller, healthier hair with shine. For optimal haircare and to complement the botanicals of The Shampoo, we recommend pairing this with The Conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eminima is made to be understood\u003c\/strong\u003e. Visit our \u003ca href=\"https:\/\/www.minimaco.com\/pages\/our-ingredients\"\u003eingredients page\u003c\/a\u003e and you can make informed decisions about the products you use.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is and what it does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with botanicals inspired by traditional medicine like Ayurveda and traditional Chinese medicine and without parabens, sulfates or harsh chemicals\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping natural oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports a calm, balanced scalp to promote thicker, fuller and healthier hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps hair feel stronger, smoother, and easier to detangle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for daily use and for sensitive or irritation-prone scalps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it’s different\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTransparency first:\u003c\/strong\u003e every ingredient, clearly listed and explained in simple terms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLow-irritation by design:\u003c\/strong\u003e formulated to avoid common allergens and harsh preservatives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium actives:\u003c\/strong\u003e targeted ingredients to nourish scalp and hair, not just foam and fragrance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eClean, not “chemical-free” marketing:\u003c\/strong\u003e botanical driven, straightforward formulas instead of buzzwords\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair\u003c\/li\u003e\n\u003cli\u003eWork into a lather\u003c\/li\u003e\n\u003cli\u003eMassage for 30-60 seconds and rinse\u003c\/li\u003e\n\u003cli\u003eRepeat if needed\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eUse daily or as often as needed, followed by The Conditioner to complement the botanical extracts in The Shampoo.\u003c\/p\u003e","brand":"Minima","offers":[{"title":"Default Title","offer_id":45932959858882,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/9062\/7010\/files\/Shampoo-solo.png?v=1779596266"},{"product_id":"the-conditioner","title":"The Conditioner","description":"\u003cp\u003eThe Conditioner is the quiet partner to The Shampoo—designed to finish what a gentle cleanse starts and to revitalize your scalp to allow for fuller, healthier and shinier hair. For optimal haircare and to complement the botanicals of The Conditioner, we recommend pairing this with The Shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eminima is made to be understood\u003c\/strong\u003e. Visit our \u003ca href=\"https:\/\/www.minimaco.com\/pages\/our-ingredients\"\u003eingredients page\u003c\/a\u003e and you can make informed decisions about the products you use.  \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is and what it does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with botanicals inspired by traditional medicine like Ayurveda and traditional Chinese medicine and without parabens, sulfates or harsh chemicals\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates and softens hair without weighing it down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnhances slip for easier detangling and less breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNourishes and revitalizes the scalp when used with The Shampoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair smoother, smoother, and more manageable with daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it’s different\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt to complement The Shampoo:\u003c\/strong\u003e works in tandem with its botanical extracts and oils for a cohesive routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLow-irritation by design:\u003c\/strong\u003e formulated to avoid common sensitizers and harsh preservatives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium conditioning agents:\u003c\/strong\u003e modern, lightweight moisturizers instead of heavy coatings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair after using The Shampoo\u003c\/li\u003e\n\u003cli\u003eWork into a lather\u003c\/li\u003e\n\u003cli\u003eLeave in your hair 30-60 seconds and rinse thoroughly\u003c\/li\u003e\n\u003cli\u003eRepeat if needed\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eUse daily or as often as needed, after using The Shampoo to complement the botanical extracts in The Shampoo.\u003c\/p\u003e","brand":"Minima","offers":[{"title":"Default Title","offer_id":45932976668866,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/9062\/7010\/files\/Conditioner-solo.png?v=1779596330"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/9062\/7010\/collections\/ChatGPT_Image_Nov_10_2025_at_08_14_05_AM.png?v=1779596485","url":"https:\/\/www.minimaco.com\/collections\/frontpage.oembed","provider":"Minima","version":"1.0","type":"link"}