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Purposeful Formulations
Botanicals and plant derived Ingredients inspired by traditional medicine like Ayurveda and traditional Chinese medicine for a gentle daily cleanser that revitalizes your scalp for healthy hair growth.
Clarity
Clear, simple explanations of each ingredient—what it is and what it does.
Responsible by Design
A thoughtful approach to everything we create—from the formulation to the packaging, guided by the belief that less is more.
Driven by Botanicals
Ginseng Root Extract
✦ Strengthens hair follicles
✦ Reduces breakage
✦ Revitalizes dull, thinning hair
Rosemary Leaf Extract
✦ Promotes hair growth
✦ Stimulates scalp circulation
✦ Moisturizes & detangles
Neem Leaf Extract
✦ Reduces excess oil
✦ Promotes scalp health
✦ Fights dandruff & irritation
Learn more about the ingredients we use & how they benefit your hair
Learn our story
Find out how minima got started and why we believe transparency is so important
What People Are Saying
FAQ
What does "Made to be understood" actually mean?
Every ingredient is clearly explained in plain English on our website, including what it does and why it’s included—so you can make informed choices with confidence.
Is it fragrance-free/what does it smell like?
We’ve added a subtle, spa-like scent that provides a refreshed feeling through the addition of essential oils to remove the risk of irritation or allergies.
Who is the shampoo and conditioner for?
Our gentle shampoo and conditioner is designed for daily use for all hair types, including color-treated hair.