At minima, transparency isn’t a trend — it’s a core principle.
We believe you deserve to know exactly what goes into your haircare, why each ingredient is used, and how it benefits your hair and scalp. Because when you understand what you're using, you can make more confident, informed choices about your routine.
| Ingredient | Why we use it |
|---|---|
| Aqua (Water) | The base that helps evenly distribute all ingredients throughout your hair. |
| Sodium (C14-16) Olefin Sulfonate | A strong surfactant that removes dirt, oil and product build up but without the harshness or dryness of other sulfates like sodium lauryl sulfate. |
| Coco Betaine | A gentle coconut derived surfactant to create a creamy lather to cleanse without the irritation or dryness of other sulfates like sodium lauryl sulfate. |
| Sodium Lauryl Sulfoacetate | A mild, plant-derived (usually coconut or palm oil) surfactant used in shampoo as sa safer, non-irritating alternative to sulfates like sodium lauryl sulfate. It creates a rich, creamy, and stable lather while effectively cleaning hair without stripping natural oils or causing irritation, making it suitable for sensitive skin. |
| Sorbitan Oleate Decylglucoside Crosspolymer | A mild, naturally derived surfactant and emulsifier often used in shampoos to provide gentle cleansing, foaming, and solubilizing benefits. It is an ideal ingredient in sensitive skin shampoos. |
| Sodium Levulinate + Sodium Anisate | A natural, synergistic antimicrobial preservative blend in shampoos, protecting against bacteria and fungi. A good ingredient for maintaining hydration and for sensitive scalps. |
| Essential Oil Fragrance | Provides a naturally inspired scent for a refreshing shower experience. |
| Amla Fruit Extract (Emblica Officinalis) | A potent Ayurvedic ingredient rich in Vitamin C, tannins, and antioxidants. It strengthens hair follicles, promotes growth, reduces dandruff, and prevents premature graying. Amla cleanses gently, adds volume, and increases shine by nourishing the scalp. |
| Soapnut Extract (Sapindus Mukorossi) | A natural, plant-based surfactant rich in saponins (plant derived compounds known for producing a soapy, foamy lather), used in shampoos for gentle cleansing without harsh chemicals. It effectively removes dirt and excess oil while preserving natural hair oils, providing antimicrobial benefits that help treat dandruff and itchy scalps. |
| Shikakai Extract (Acacia Concinna) | A traditional and natural hair cleanser rich in saponins, offering gentle cleansing without stripping natural oils. It acts as a botanical shampoo to strengthen roots, combat dandruff, detangle, and add shine. |
| Rosemary Leaf Extract (Rosmarinus Officinalis) | A natural scalp-stimulating ingredient in shampoos believed to promote hair growth, strengthen follicles, and reduce dandruff. It acts as a natural antioxidant and antimicrobial, often used to improve circulation to the scalp and add shine. Common in sulfate-free formulas. |
| Bhringraj Leaf Extract (Eclipta Prostrata) | A potent Ayurvedic ingredient in shampoo that is known to strengthen roots and reduce hair fall and is believed to promote hair growth. Bhringraj acts as a natural conditioner, helps combat premature greying, and soothes the scalp due to its antifungal, anti-inflammatory, and antioxidant properties. |
| Panax Ginseng Root Extract | This ingredient is known to strengthen hair follicles and reduce breakage by stimulating scalp circulation and providing antioxidant protection and is believed to promote growth. Ginseng is widely used for thinning hair to enhance density and volume, while also hydrating and balancing the scalp environment. |
| Neem Leaf Extract (Azadirachta Indica) | A natural Ayurvedic remedy for dandruff, itchy scalp, and lice, offering strong anti-fungal and antibacterial properties. Neem promotes hair health by cleansing, reducing excess oil, and soothing irritation with compounds like nimbin and quercetin, often acting as a sulfate-free, botanical alternative. |
| Fenugreek Fruit Extract (Trigonella Foenum-Graecum) | Acts as a natural, nutrient-rich botanical that strengthens hair follicles, reduces dandruff, and promotes scalp health. Rich in lecithin and proteins, it moisturizes, enhances shine, and aids in combating hair shedding or thinning. |
| Hibiscus Flower Extract (Hibiscus Sabdariffa) | Acts as a natural cleanser, conditioner, and scalp-soother, rich in vitamin C, amino acids, and mucilage. It strengthens hair roots, promotes growth, reduces breakage, and boosts shine. It is believed to be effective for addressing dandruff, dryness, and preventing premature graying. |
| Tulsi Leaf Extract (Ocimum Tenuiflorum) | A prominent Ayurvedic ingredient in shampoo that treats dandruff, soothes itchy scalps, and is believed to promote hair growth through improved circulation. Its antibacterial, anti-fungal, and antioxidant properties reduce scalp inflammation, strengthen hair roots, and prevent breakage, often enhancing shine and preventing premature graying. |
| Chamomile (Chamomilla Recutita / Matricaria) | A natural ingredient for soothing sensitive scalps, calming irritation, and enhancing hair shine. It is particularly effective for managing oily scalps and enhancing light or blonde hair color. It acts as a natural conditioner, adding moisture without heaviness. |
| Aloe Barbadensis Leaf Juice | A common, highly beneficial ingredient in shampoo, valued for moisturizing, soothing, and strengthening hair and scalp. Rich in vitamins and amino acids, it acts as a humectant to hydrate hair, balance pH levels, and reduce inflammation, often making it ideal for soothing dandruff and controlling oily buildup. |
| Rice Extract (Oryza Sativa) | Acts as a natural, lightweight emollient that hydrates, strengthens, and adds shine to hair, often used in damage-repair and anti-frizz formulas. Rich in amino acids, antioxidants, and vitamins, it helps restore elasticity, protects keratin, and improves hair manageability. |
| Nettle Extract (Urtica Dioica) | A natural remedy used to treat oily hair, reduce dandruff, and combat hair loss. It acts by improving blood flow, which may stimulate hair follicles. It is commonly found in nourishing, organic, and dandruff-focused formulas. |
| Mangosteen Extract (Garcinia Mangostana) | A botanical, antioxidant-rich ingredient derived from the fruit's peel, used to treat dandruff, reduce scalp inflammation, and promote hair growth. It is valued for its natural antimicrobial and anti-inflammatory properties that soothe the scalp and protect hair from damage. |
| Ginger Root Extract (Zingiber Officinale) | Promotes a healthy scalp, reduces dandruff, and strengthens hair follicles. It is rich in anti-inflammatory compounds, which helps soothe itchy or dry scalps, while its antiseptic properties clarifies the scalp. It is widely used in shampoos to stimulate circulation and promote hair growth. |
| Leuconostoc/Radish Root Ferment Filtrate | A natural antimicrobial and moisturizing agent derived from radishes, frequently used as a preservative alternative in clean or organic shampoos. It provides gentle antimicrobial action to inhibit microbe growth while conditioning and softening hair and soothing the scalp. |
| Sodium Phytate | A natural, plant-derived chelating agent and stabilizer used in shampoos to remove mineral buildup from hard water. It enhances formula stability, improves foaming, and serves as a natural alternative to synthetic chemicals, boosting preservatives while ensuring hair remains soft, clean, and manageable. |
| Ingredient | Why we use it |
|---|---|
| Water (Aqua) | The base that helps evenly distribute all ingredients throughout your hair. |
| Cetearyl Alcohol | A plant-derived fatty alcohol that acts as a beneficial moisturizer and emulsion stabilizer, not a drying agent. It hydrates, softens, and reduces frizz by smoothing the hair cuticle, making it ideal for dry or damaged hair. It also helps thicken formulas and improves product texture. |
| Jojoba Seed Oil (Simmondsia Chinensis) | Acts as a lightweight, plant-based moisturizer that mimics natural scalp sebum to hydrate, soften, and add shine without weighing hair down. It acts as a protective, sealing agent, repairing damaged hair, smoothing frizz, and enhancing manageability. |
| Coconut Oil (Cocos Nucifera) | Acts as a potent, penetrating moisturizer that reduces protein loss in damaged and undamaged hair. It helps to lock in moisture, improves manageability, adds shine, and provides heat protection, making it ideal for dry, brittle, or damaged hair types. |
| Camellia Oleifera Seed Oil | A lightweight, antioxidant-rich botanical oil used in conditioners to deeply hydrate, strengthen, and add shine to hair without leaving a greasy residue. Rich in oleic acid, it penetrates hair strands to restore moisture, prevent breakage, and soothe scalp irritation. It is particularly effective in, or as a supplement to, leave-in conditioners and hair treatments. |
| Behentrimonium Chloride | Provides detangling, anti-static properties, and shine by smoothing the hair cuticle, making it ideal for moisturizing and enhancing manageability without weighing hair down. |
| Polyquaternium-37 | A polymeric quaternary ammonium salt widely used in conditioners as a conditioning agent, thickener, and stabilizer. It acts as a film-former that increases shine, reduces frizz, improves combability, and provides heat protection, often favored for fine or damaged hair due to its non-greasy feel. |
| Guar Hydroxypropyltrimonium Chloride | A plant-derived cationic (positively charged) conditioning agent used in conditioners to improve wet/dry combing, reduce static, and provide conditioning without buildup. Derived from guar gum, it smoothens hair cuticles, boosts shine, and acts as a thickening agent. It is considered safe and effective for various hair types. |
| Amla Fruit Extract (Emblica Officinalis) | Also known as Indian gooseberry, is a potent, antioxidant-rich ingredient in conditioners used to strengthen, thicken, and add volume to hair. Packed with Vitamin C, tannins, and polyphenols, it nourishes the scalp, promotes hair growth, reduces dandruff, and helps prevent premature graying. |
| Soapnut Extract (Sapindus Mukorossi) | Also known as Reetha, this natural, sustainable surfactant is used in conditioners to cleanse, condition, and moisturize hair without harsh chemicals. It provides gentle cleansing, enhances hair smoothness, and can reduce scalp oiliness when used in, or as, a hair cleanser and conditioner. |
| Shikakai Extract (Acacia Concinna) | Often used in conditioners, is a natural, Ayurvedic ingredient that strengthens roots, promotes growth, detangles, and adds shine. Rich in natural saponins, it provides gentle, low-lather cleansing while moisturizing the scalp and reducing dandruff. Ideal for sensitive scalps, it serves as a nutrient-rich, plant-based conditioner. |
| Rosemary Leaf Extract (Rosmarinus Officinalis) | In conditioner, this ingredient strengthens hair, promotes growth by stimulating scalp circulation, and reduces dandruff. It acts as a natural, lightweight antioxidant that moisturizes, detangles, and adds shine to all hair types. |
| Bhringraj Leaf Extract (Eclipta Prostrata) | An Ayurvedic botanical used in conditioners to promote hair growth, reduce hair loss, and treat dandruff. Rich in nutrients and antioxidants, it strengthens roots, improves texture, and helps reduce premature graying while acting as a natural conditioner. |
| Panax Ginseng Root Extract | Strengthens hair roots, reduces hair fall, and promotes a healthy, nourished scalp, often enhancing hair shine and volume. As an adaptogen containing ginsenosides, it revitalizes dull, thinning hair and acts as an anti-aging agent. |
| Neem Leaf Extract (Azadirachta Indica) | A potent, natural remedy for promoting scalp health and hair growth, often used to fight dandruff and soothe irritation due to its antibacterial and antifungal properties. It acts as a moisturizing agent, strengthening follicles and improving hair texture by reducing frizz and split ends. |
| Fenugreek Fruit Extract (Trigonella Foenum-Graecum) | A nutrient-rich botanical ingredient used in conditioners to strengthen, hydrate, and add shine to hair. Its high mucilage, protein, and nicotinic acid content reduces breakage, soothes the scalp, and fights dandruff, making it ideal for moisturizing dry, brittle, or damaged hair. |
| Hibiscus Flower Extract (Hibiscus Sabdariffa) | In conditioners, hibiscus acts as a potent natural hair care ingredient that boosts hydration, strengthens hair, and adds shine. Rich in amino acids and antioxidants, it stimulates hair follicles to promote growth, reduce hair fall, and soothe the scalp, often leading to increased hair volume and softer, less frizzy hair. |
| Tulsi Leaf Extract (Ocimum Tenuiflorum) | An Ayurvedic ingredient that strengthens hair roots, reduces dandruff, and alleviates dry, itchy scalps due to its antimicrobial and anti-fungal properties. It promotes hair health by balancing the scalp microbiome, improving circulation, and stimulating growth. |
| Chamomile (Chamomilla Recutita / Matricaria) | Provides soothing, conditioning, and anti-inflammatory benefits, making it ideal for sensitive scalps and dry hair. It strengthens hair, enhances natural shine, boosts color in blondes, and fights dandruff without adding heavy residue. |
| Aloe Barbadensis Leaf Juice | An ingredient known for hydrating, detangling, and soothing the scalp without weighing hair down. As a humectant, it seals in moisture, increases hair elasticity, and balances pH, making it ideal for dry, damaged, or frizzy hair. |
| Rice Extract (Oryza Sativa) | A potent strengthening and moisturizing agent, rich in amino acids, proteins, and antioxidants. It seals the hair cuticle, reducing frizz and breakage, while increasing shine and elasticity for smoother, healthier hair. This ingredient is beneficial for all hair types, particularly dry or damaged hair. |
| Nettle Extract (Urtica Dioica) | A nutrient-rich botanical ingredient used to strengthen hair, promote growth, soothe the scalp, and reduce oiliness. It is packed with silica, sulfur, and vitamins, often used for treating dandruff and repairing damage. Nettle acts as a natural astringent to clarify the scalp while adding shine. |
| Mangosteen Extract (Garcinia Mangostana) | Derived from the peel of the tropical fruit, mangosteen extract is a potent antioxidant-rich ingredient used in conditioners and haircare to soothe the scalp, combat oxidative damage, and provide light moisture. It is particularly effective for scalp health due to its anti-inflammatory properties and can enhance hair texture. |
| Ginger Root Extract (Zingiber Officinale) | Soothes, stimulates, and hydrates the scalp while strengthening hair. It offers antibacterial and anti-inflammatory benefits to combat dandruff and supports circulation to hair follicles to reduce hair fall and encourage growth. These conditioners are ideal for dry, weak, or damaged hair, often leaving it softer and less prone to breakage. |
| Leuconostoc/Radish Root Ferment Filtrate | A natural, plant-derived preservative and conditioning agent used in conditioners to soften, hydrate, and nourish hair while providing antimicrobial protection. It offers a clean-beauty alternative to synthetic preservatives, enhancing scalp health by fostering a healthy microbiome. |
| Sodium Levulinate + Sodium Anisate | A natural, plant-derived antimicrobial preservative system. In conditioners, this combination provides broad-spectrum protection against bacteria and mold while offering, moisturizing, and scalp-soothing benefits. |
| Essential Oil Fragrance | Provides a naturally inspired scent for a refreshing experience. |
| Sodium Phytate | A natural, plant-derived chelating agent used in conditioners to stabilize formulas, boost preservative efficacy, and improve product texture. |
| Citric Acid | Known to strengthen hair by repairing damage and reinforcing bonds, particularly beneficial for high-porosity or damaged hair. |
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.