The Shampoo
The Shampoo is a botanical driven, purposefully made gentle cleanser designed for daily use to nourish your scalp and allow for fuller, healthier hair with shine. For optimal haircare and to complement the botanicals of The Shampoo, we recommend pairing this with The Conditioner.
minima is made to be understood. Visit our ingredients page and you can make informed decisions about the products you use.
What it is and what it does
- Formulated with botanicals inspired by traditional medicine like Ayurveda and traditional Chinese medicine and without parabens, sulfates or harsh chemicals
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Gently cleanses without stripping natural oils
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Supports a calm, balanced scalp to promote thicker, fuller and healthier hair
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Helps hair feel stronger, smoother, and easier to detangle
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Suitable for daily use and for sensitive or irritation-prone scalps
Why it’s different
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Transparency first: every ingredient, clearly listed and explained in simple terms
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Low-irritation by design: formulated to avoid common allergens and harsh preservatives
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Premium actives: targeted ingredients to nourish scalp and hair, not just foam and fragrance
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Clean, not “chemical-free” marketing: botanical driven, straightforward formulas instead of buzzwords
How to use
- Apply to wet hair
- Work into a lather
- Massage for 30-60 seconds and rinse
- Repeat if needed
Use daily or as often as needed, followed by The Conditioner to complement the botanical extracts in The Shampoo.